Written by Cameron
Thursday, 21 October 2010 00:00



Page 1 of 11

The world’s leading clean artist and originator of the art process known as reverse graffiti or grime writing, Moose Benjamin Curtis (www.symbollix.com), has collaborated with project director and media entrepreneur Marc Cameron (founder of Se7en Magazine, co-creator of the Light Graffiti Cars Project) on the Cleanart Project: 10 Independent London Publications – a project that recreates the iconic logos of 10 publications started in London using the innovative clean art process.
The Cleanart Project celebrates the achievements of iconic print and online publications by painting their logos around London, using an innovative art form that is truly magnificent.
This process uses water to 'clean' an image onto a dirty surface. It is both completely temporary and harmless, purely restoring surfaces selectively with the use of hand-cut stencils.
The series features the logos of iconic London-based publications, including Time Out, Dazed and Confused, The Face, Vice Magazine, Loaded, Attitude, Urban Junkies, Sabotage Times, #5 Magazine and Se7en Magazine.

Though The Face closed for business in 2004, it was a groundbreaking magazine that inspired the creation of so many others, and was also the first publication to recognize Curtis's clean art, hence its inclusion in the Cleanart Project.
"Three years ago, I launched a print version of my online magazine, Se7en (which ran from 2005 to 2010), in the UK and Ireland. Though it sold well enough to justify further issues, due to the economic downturn, I struggled to find funding to get the publication off the ground," says Marc Cameron.
"It was a tough learning curve, and one that has only increased my respect for the likes of Time Out chairman Tony Elliott and Dazed and Confused founders Jefferson Hack and Rankin. Not only have they created iconic publications, but they've also created sustainable businesses that have survived through the recent economic downturn.
"Along with acknowledging the achievements of the aforementioned print publications, the Cleanart Project features a new generation of exciting and innovative online publications that have emerged in the UK over the past five years. The likes of Urban Junkies and Sabotage Times are prime examples of this, and the way famous print publications such as Dazed, Time Out, Vice Magazine, Attitude, Loaded and others featured in this project have made a successful transition to the online world clearly demonstrates that these famous names will be around for years to come.”
For further information about the Cleanart Project, please contact Marc Cameron at:
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