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i-toc is one hot wristwatch

Written by Sevencam
Thursday, 12 November 2009 00:00

As far as wristwatches go, they don't get much cooler than the i-toc from UK-based designer Sean Zoega.

Aimed at the unisex 15-30 market, the i-toc's face features two radially graduated rings - the outer gradient shows the minutes, while the inner gradient displays the hours. According to Zoega, the "gradient rings interact to create an ever changing pattern." Sounds complex but also very cool.

“People choose their most personal products to reflect their character, to make a statement about who they are and what matters to them. The i-toc’s totally new concept in time keeping and unusual contemporary styling is a celebration of being that little bit different," says Zoega.

All too often technology does not embrace the complexities of human emotion.  Love it or hate it, I want people to respond to the i-toc on an emotional level.”

The i-toc, a watch that lets the world know you're a cool, stylish, unusual and funky" person, is available in a range of six dazzling colours. Prices start at just £59.95.

For further information about i-toc watches visit: http://i-toc.com/

Check out our gallery of the i-toc watch >>